MY WORK PHILOSOPHY

Get paid to learn

The arc

2015

Started as a virtual assistant, figured out within a month that marketing was where I was the most interested.

2016

Went through Eben Pagan's Virtual CEO program and curated my own direct-response education, run as a self-directed business degree. Kept doing VA work as a marketing grunt alongside it. Essentially got paid to learn.

2017

Started on marketing gruntwork Holden's QiGong and niched into copy. Started a copywriting agency.

2018 – 2025

Shut down agency to work full-time with Influence Machines and Holden QiGong. Progressed from Copywriter → Director of Marketing → Operations Manager → General Manager. Managed 100+ successful launches.

2022

Influence Machines ranked at position No. 1,186 on the 2022 Inc. 5000 list of the fastest-growing private companies in America. I was Director of Marketing.

Feb 2026

Lee took Holden QiGong back in-house. Closed down Influence Machines.

Now

Independent in Camas, Washington. Running my own AI-and-marketing practice on live accounts and publishing what I learn.

PROOF

$34.1M in tracked revenue

Segmetrics Orders report: 400,351 orders, 51,708 customers, $34,172,846 revenue
Segmetrics · Orders, full funnel, Jan 2016 – Dec 2025. $34,172,846 in revenue across 400,351 orders and 51,708 customers. Avg order value $85.36; customer value $660.88. The $39 Video Class Subscription and the $3,497 Tier 1 Teacher Training are the top two products by revenue — that's the golden path in one screenshot.

$8.61 back for every $1 of ad spend, over $2.6M spent.

Segmetrics Advertising report: $2,665,083 ad spend, 861.35% return on ad spend
Segmetrics · Advertising, first engagement. $2,665,083 spent, 368,034 new leads at $7.24 each, 29,941 customers, $22,955,680 attributed revenue — 861.35% return on ad spend.

530,522 leads acquired, each worth $64.41.

Segmetrics Acquisition report: 104,484,347 page views, 530,522 new leads
Segmetrics · Acquisition. 104,484,347 page views, 5,045,416 visitors, 530,522 new leads, $64.41 in revenue per new lead.

324.7K YouTube subscribers built organically

YouTube Studio: 24.7M views, 1.5M watch hours, 324.7K subscribers
YouTube Studio · lifetime. 24,695,770 views, 1.5M watch hours, 324.7K subscribers. Organic search and YouTube fed the top of the funnel for every figure above.